Since September of last year Equifax has been in the news for all the wrong reasons. It was a data breach of massive proportions, affecting nearly half of the U.S. population. It exposed the sensitive information of Equifax customers that opened them up to potential identity theft and credit fraud with data such as names, social security numbers, birth dates, addresses and driver’s license numbers included in the breach.

The story quickly evolved from the initial breach to Equifax's bungled response and a regular dose of push-notifications delivering ever-more surprising twists and turns. I thought it would be worth jotting these all down and stringing them together in a timeline that helps illustrate that a data breach has ongoing ramifications and how a business responds to being in the situation has a big impact on customers, their trust and ultimately the brand long after the fact. This is one which no doubt I'll be adding to in the near future.

Massive Equifax data breach hits 143 million

About 143 million US customers of credit report giant Equifax may have had information compromised in a cyber security breach, the company has disclosed.

Read more Friday, September 8, 2017

People have been signing up for Equifax’s help service. Here’s what they were told.

After learning that the sensitive information of nearly half of the American population may have been compromised in the massive Equifax breach, customers raced to find out whether their data may be affected. Equifax set up a sperate website to deal with the hack, which caused further confusion and unsatisfactory customer experiences.

Read more Friday, September 8, 2017

Equifax finally responds to swirling concerns over consumers’ legal rights

For customers who signed up post data breach to Equifaxs' credit monitoring program, sharp-eyed users who combed through the data breach site's fine print noted language in their terms of service that appears to bar those who enroll in the credit monitoring program from participating in any class-action lawsuits that may arise from the incident.

Read more Sunday, September 10, 2017

BBC News: Equifax had 'admin' as login and password in Argentina

The credit report provider Equifax has been accused of a fresh data security breach, this time affecting its Argentine operations.

Read more Wednesday, September 13, 2017

Theft of Equifax data could lead to years of grief for home buyers and mortgage applicants

The catastrophic theft of 143 million consumers’ personal data from national credit bureau Equifax could cause financial grief for years for home buyers and mortgage applicants.

Read more Wednesday, September 13, 2017

Equifax says almost 400,000 Britons hit in data breach

Data about British people "may potentially have been accessed" during the data breach at the US credit rating firm Equifax.

Read more Friday, September 15, 2017

Equifax data breach: Credit rating firm replaces key staff

US credit report giant Equifax has replaced two senior staff after revealing last week it had suffered a massive data breach. The chief information officer and chief security officer have both stood down.

Read more Saturday, September 16, 2017

Equifax Sent Customers to a Phishing Site, Hacked Months Earlier

Phishing for Tweets - The latest news is that the company is so inept, it’s been directing people to a white hat phishing site specifically intended to test the company’s security response.

Read more Thursday, September 21, 2017

Deciding the right path for shielding your credit report?

In response to the breach, Equifax is now offering a year of free credit monitoring through its identity-theft prevention service

Read more Sunday, September 24, 2017

All the ways Equifax epically bungled its breach response

The breach of the credit monitoring firm Equifax, which exposed extensive personal data for 143 million people, is the worst corporate data breach to date. But, incredibly, the mistakes and the superlatives don’t end there. Three weeks since the company first publicly disclosed the situation, a steady stream of gaffes and revelations paint a picture of Equifax's deeply lacking response to catastrophe.

Read more Sunday, September 24, 2017

Equifax CEO suddenly retires after company's data breach

Equifax CEO Richard Smith is out after the company's embarrassing data breach and botched response.

Read more Tuesday, September 26, 2017

Equifax's Interim CEO Brings Charm, Focus on Growing Abroad

Equifax Inc. named a temporary leader after exposing sensitive data on 143 million Americans, picking a seven-year insider who’s spent most of his time there focusing on business abroad.

Read more Tuesday, September 26, 2017

Equifax Breach Adds 2.5 Million More Americans to Total

In a press announcement released Monday night, Equifax said that further investigation of the data breach first reported on September 7 has added another 2.5 million Americans to the number of consumers whose personally identifiable records were stolen from the company. A new total of 145.5 million Americans “were potentially impacted” according to Equifax.

Read more Tuesday, October 3, 2017

Equifax says code on its website 'was serving malicious content'

Equifax Inc. took part of its website offline Thursday after code on the site redirected users to a malicious URL urging them to download malware.

Read more Thursday, October 12, 2017

Equifax offers 5 more months of free credit freezes

Equifax has extended the time consumers may sign up for free credit freezing following a massive hack last summer.

Read more Wednesday, January 31, 2018

Equifax breach may have exposed more data than first thought

The 2017 Equifax data breach was already extremely serious by itself, but there are hints it was somehow worse. CNN has learned that Equifax told the US Senate Banking Committee that more data may have been exposed than initially determined.

Read more Saturday, February 10, 2018

Equifax under pressure after data breach update

Equifax is facing a fresh demand to disclose the full extent of last year's data breach, following a report that it was bigger than previously disclosed.

Read more Monday, February 12, 2018

Equifax finds additional 2.4 million impacted by 2017 breach

Equifax said Thursday that an additional 2.4 million Americans were impacted by last year's data breach, however these newly disclosed consumers had significantly less personal information stolen.

Read more Thursday, March 1, 2018

Former Equifax executive charged with insider trading for dumping nearly $1 million in stock ahead of data breach

A former Equifax executive faces insider trading charges for dumping nearly $1 million of company stock just days before the credit reporting company announced a massive data breach last summer.

Read more Wednesday, March 14, 2018

Las Vegas attorneys sue Equifax to make them pay for the largest data breach in history

Six months ago, millions of identities were stolen in one of the largest data breaches in history. Now, a local law firm wants Equifax to pay for its mistakes.

Read more Monday, March 26, 2018

Equifax Names Mark Begor as CEO

Mark Begor, a managing director at Warburg Pincus LLC, will become chief executive officer at Equifax Inc. seven months after a massive data breach sent the credit bureau’s shares tumbling.

Read more Wednesday, March 28, 2018

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Alan Mac Kenna

Alan Mac Kenna

Development & Data Protection Consultant

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About Alan Mac Kenna


I help my clients achieve their business goals by putting the systems and processes in place to build their brand, get more customers and grow their profits. As a certified Umbraco CMS Master and Data Protection Officer, I can help you build your web presence with a Data Protection by Design approach that helps you be accountable under EU regulations like the GDPR. Explore my service offering and feel free to get in touch if you'd like to work together.


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